TrackMan A/S - CRM & Email Marketing Specialist
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CRM & Email Marketing Specialist

  • Vedbæk, Hovedstaden, Denmark
Marketing & Communications

Job description

Do you want to combine your professional career with a passion for golf? Would you like to be part of ensuring the digital growth of a market-leading tech and sports product and shaping the golf industry for years to come? 

Does this entice you? Trackman are seeking a talented CRM & Email Marketing Specialist to become a part of our team. This position is about elevating our customer journey and enhancing the lead and customer nurturing process with solid CRM approaches and impactful email marketing initiatives.

We're searching for someone who can meticulously polish and optimize every digital interaction with our customers, guaranteeing a smooth and captivating experience right from the first touchpoint to post-purchase follow-ups and everything in between.

Job description

You will be a member and working closely with the entire marketing team and reporting to the Head of Performance Marketing. You will not only have an opportunity to excel in your own area but also deeply impact how we work and our marketing game overall.

  • Take the lead on creating and putting into action thorough strategies for CRM and digital interactions, aiming to enrich the customer's journey and nurturing from start to finish.
  • Create and launch targeted email marketing initiatives that connect with our customers wherever they are in their journey with us.
  • Dig into customer interactions and data to unearth ways we can enhance and personalize our digital touchpoints even more.
  • Work together with teams from various departments to integrate CRM tactics seamlessly into our broader digital marketing fabric, ensuring a unified customer experience.
  • Measure, report, and make recommendations based of how CRM and email marketing efforts are performing, using those insights to refine and improve our strategies constantly.
  • Oversee the organization of our customer database to ensure our marketing hits the mark more accurately, enhancing both relevance and impact.
  • Stay sharp and informed about the latest developments in CRM and email marketing, bringing in cutting-edge practices to elevate customer experience and insights.
  • Partner closely with key stakeholders to make sure we're always in tune with our customers' feedback and insights, folding them into our CRM approach.

Job requirements

  • +3 years of proven track record in CRM and email marketing, with an emphasis on crafting customer journeys and boosting engagement.
  • Sharp analytical abilities, capable of dissecting data to uncover insights that can be turned into concrete, impactful actions.
  • Deep technical knowledge of CRM (Salesforce) and email marketing platforms (Mailchimp)
  • Outstanding ability to communicate and collaborate, demonstrating ease in bridging different teams together towards a common goal.
  • A creative mindset that always puts the customer first, thinking outside the box to deliver best in class marketing solutions
  • Excellent communication skills (fluency verbal and written English)

Supplementing Qualifications:

  • Graphic design (Figma, InDesign, illustrator, photoshop)
  • Basic Web

The compensation plan consists of a fixed salary and the position is based out of HQ in Vedbæk, Denmark. With opportunity for flexible remote work.

Join the home of a powerful sports brand and a one-of-a-kind technology
Our proprietary technology is based on expert knowledge about radar, computer vision, data, and software engineering. Our solutions are developed by specialists who endlessly explore and challenge new technical boundaries. Trackman’s blend of cutting-edge technology, sports, and continued growth make our company an outstanding place to work. Our work culture is entrepreneurial, ambitious, and rewarding as you get to collaborate with inspiring colleagues and interact with the leaders of golf, baseball, and football. Based on a unique brand reputation, we are
proud to work in close partnership with the top athletes, organizations, and teams that rely on our technology to stay ahead of the race.
We are a Danish company founded, owned, and managed since 2003 by three entrepreneurs with a strong passion for sports. Today, we have a global footprint with our headquarters located in Denmark (Vedbaek) and offices in New York, Phoenix, Wroclaw, Seoul, and Tokyo. We employ over 650 people worldwide, half of which work in Denmark, where most hardware and software products are developed, tested, and manufactured.

Where innovation happens
At Trackman, we know that great people make great products. We believe that teams thrive, and innovation sparks in an atmosphere where people are encouraged to think for themselves, where everybody’s voices are heard, and where the best ideas prevail in the pursuit of exceptional solutions. This mix makes Trackman an inspiring company – for our customers and colleagues.

Share our Passion!

Applications are continuously assessed, so please send your application as soon as possible.