TrackMan A/S - Marketing Manager, Korea
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Marketing Manager, Korea

On-site
  • Seoul, Seoul-teukbyeolsi, Korea, Republic of
Marketing & Communications

Job description

Do you have a passion for the game of Golf? Would you love to promote market leading golf technologies? And are you ambitious, self-driven, and willing to go the extra mile? Then you should join Trackman Korea as our new Marketing Manager!


Trackman is a leading sports technology company that develops, manufactures, and sells ball flight measurement systems, Simulators, and Range technology for the Golf industry. Originally developed specifically for golf, Trackman now enjoys a market leader position in several sports disciplines in measuring and delivering real-time sports motion data.


As Marketing Manager, Korea your key focus and objective is to increase awareness and usage of our industry-leading products. You will drive development of the positioning, messaging and go-to-market strategies for Trackman golf products and services. You will play a leading role in defining, shaping and strengthening our marketing game in Korea. 


The job will be located in our office and showroom in Gangnam, Seoul.


WHAT YOU'LL DO:

  • Define how to maximize usage of products and determine the type of marketing activities needed to achieve the goals (go-to-market plan) 
  • Identify marketing and communication content needed
  • Organize training and sales events
  • Help create local marketing content and manage local social media channels 
  • Develop and maintain relationships with external partners whose products or services will be needed for the product 
  • Conduct market research and marketing tracking to continually bring the voice of the market to Trackman 
  • Drive our yearly planning process together with the VP, Asia and local Korean management team
  • Translate homepage and marketing materials coming from Trackman’s Global Marketing Department
  • Assist Global Product Management Team, when local knowledge and assistance is needed to develop new product solutions
  • Drive and further develop our marketing setup, processes and tools


Job requirements

THE IDEAL CANDIDATE

  • Degree in business administration, marketing or similar
  • 7+ years B2C (and ideally B2B) marketing experience from agency or brand side
  • Fluent in Korean and English
  • Proven experience building product growth
  • Great writer and thinker; exceptional written and verbal communication skills 
  • Great project management skills; proven track record to drive cross-functional projects 
  • Experience with digital marketing
  • Experience from product launches
  • Passion for golf or sport 
  • Strong attention to detail is essential to succeed
  • Finally, you are ready to hit the ground running while executing on your projects
  • Experience in golf

BONUS POINTS 

  • Global market experience
  • Experience working with and through commercial partners (i.e. retailers and/or influencers/media)
  • Experience with conducting quantitative and qualitative market research and marketing analytics 


Join the home of a powerful sports brand and a one-of-a-kind technology

Our proprietary technology is based on expert knowledge about radar, computer vision, data, and software engineering. Our solutions are developed by specialists who endlessly explore and challenge new technical boundaries. Trackman’s blend of cutting-edge technology, sports, and continued growth make our company an outstanding place to work. Our work culture is entrepreneurial, ambitious, and rewarding as you get to collaborate with inspiring colleagues and interact with the leaders of golf, baseball, and football. Based on a unique brand reputation, we are proud to work in close partnership with the top athletes, organizations, and teams that rely on our technology to stay ahead of the race.


We are a Danish company founded, owned, and managed since 2003 by three entrepreneurs with a strong passion for sports. Today, we have a global footprint with our headquarters located in Denmark (Vedbaek) and offices in New York, Phoenix, Poland, and Tokyo. We employ over 650 people worldwide, half of which work in Denmark, where most hardware and software products are developed, tested, and manufactured.


Where innovation happens
At Trackman, we know that great people make great products. We believe that teams thrive, and innovation sparks in an atmosphere where people are encouraged to think for themselves, where everybody’s voices are heard, and where the best ideas prevail in the pursuit of exceptional solutions. This mix makes Trackman an inspiring company – for our customers and colleagues.

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